Courteney Media : Radio Advert Draft Evaluation Question 3 Part 4

Thursday 31 March 2016

Radio Advert Draft Evaluation Question 3 Part 4

After receiving feedback for my radio advert, my target audience suggested that it was not quite finished yet. Although I felt like this was my completed advert, I am going to listen to the feedback I received and will add more to my piece.

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Target - B

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I have to research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show evidence of the research and planning informing the construction process.

My evaluation must reflect my understanding of forms and conventions, the use of new media throughout the stages of production and the way my ancillary and primary tasks work effectively together. There will be a good understanding of the significance of audience feedback.

My production work will demonstrate my ability to be creative in a variety of technical skills such as awareness of conventions of layout and page design, the need for variety in fonts and text size, accurate use of language and register, appropriate use of ICT for the task set, shooting material appropriate to the task (including the selection of mise-en-scène) and
image manipulation.