Evaluation Question 2 Part 4

I would have a website that would be the hub for your promotional campaign and you could access the online version, take part in competitions as well as be able access the links at to the paper's social network sites. Social networking sites are an extremely important feature to have on newspapers so this is why I have included them on my main product. A heavy online presence is needed as we are living in a world of the digital age, social media plays a very big role within today’s society, especially with those of the younger generation; my target audience. By providing those reading with a link to a website, I am allowing the readers to have access to exclusive information such as more information about featured stories, more competitions, and more adverts. I will also be providing people with social media links, for example those with twitter can follow the official Daily Tyne twitter page and can see live updates to new stories. For those who use Facebook we can share stories on our official page, this will allow people to have easy access to stories without even having to look for them, this can also be a place where readers can sit and converse about their thoughts and opinions. I could provide people with a link to an Instagram account; this could be where competitions and adverts are featured.