Blumler and Katz - Escape and Diverson From Everday Life.

Blumler and Katz - Uses and Gratifications The Uses and Gratifications theory was re-visited by Blumler and Katz in 1974 when they published their own theory based upon what Laswell had published but expanded on this stating that audiences may choose to consume media texts based upon the following four reasons; In 1974 Blumler and Katz re-visited the Uses and Gratifications theory, they published their own version of this theory but expanded on it. They stated that audiences may potentially chose to consume media texts, this was all based upon four reasons; personal relationships, personal identity, surveillance and diversion. Escape and Diversion from everyday life. Escape from routine and problems; an emotional release. The first theory is Diversion. Blumler and Katz believed that some members of the public may choose to consume media texts as a source of escapism. This would allow the consumer to divert from everyday life and routine to something different of their choice. This could be a many different number of styles of media texts depending on the audience and what is suited to them.