Courteney Media : Sunderland Echo

Tuesday, 20 October 2015

Sunderland Echo - Facts and Figure

Sunderland Echo has a daily circulation of around 15,249 followed by an overall readership of 8,577 representing about 16.5% of adults in the area.

Reader profile statistics suggests that 51% of this newspapers readers are males and the following 49% are female. The most common age which was found when conducting this research was 45 and 54.

This newspaper covers a circulation area of 40 square miles, readers can be from the following areas:
Parts of South Tyneside and County Durham
Whitburn
Marsden
The Boldons
Peterlee
Horden
Seaham
Dawdon
Murton
Seaton and more.

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Target - B

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I have to research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show evidence of the research and planning informing the construction process.

My evaluation must reflect my understanding of forms and conventions, the use of new media throughout the stages of production and the way my ancillary and primary tasks work effectively together. There will be a good understanding of the significance of audience feedback.

My production work will demonstrate my ability to be creative in a variety of technical skills such as awareness of conventions of layout and page design, the need for variety in fonts and text size, accurate use of language and register, appropriate use of ICT for the task set, shooting material appropriate to the task (including the selection of mise-en-scène) and
image manipulation.