Thursday, 21 April 2016
Evaluation Question 3 - Part 2
Newspaper Page 1 Questionnaire:
I produced a questionnaire to allow me to explore my potential target audience, by creating this questionnaire it will give me an understanding and some knowledge regarding who reads newspaper, their age and gender, along with what the like to see featured within tabloid newspapers. I handed out this newspaper to 20 people as well as creating an identical one on Survey Monkey to which 6 people responded on, all together I then had 26 responses regarding the audience’s needs of my newspaper; this would guide me to producing the most popular newspaper I could create using Adobe Photoshop and InDesign. I only included 6 questions on this questionnaire as well as I felt like I had provided enough questions to gain all of the information needed, I covered questions such as the gender, age and interests so I could tailor my content accordingly. I asked how often people read newspapers which will allow me to know whether to feature content just covering daily stories or featuring content from throughout the whole week, which would allow a more detailed newspaper to be produced. I asked the question “What do you enjoy reading? by asking this question I am allowing those answering the questionnaire to tell me exactly what they would like to see featured within my newspaper, widening my target audience and including more content. The option which received the most votes was crime, this option received 14 votes which was shortly followed by the category gossip which received 10 votes. This determined what my main story would be along with the stories featured on my side bar. I also added the question asking where people would like to see my stories covering, since I handed this out to 20 people and 17 responses came back with the answer town centres and the other 3 were local, I will be basing my main story on someone who lives locally within Gateshead although the story will be based in Newcastle Upon Tyne.
Wednesday, 20 April 2016
Evaluation Question 2 Part 4
I would have a website that would be the hub for your promotional campaign and you could access the online version, take part in competitions as well as be able access the links at to the paper's social network sites. Social networking sites are an extremely important feature to have on newspapers so this is why I have included them on my main product. A heavy online presence is needed as we are living in a world of the digital age, social media plays a very big role within today’s society, especially with those of the younger generation; my target audience. By providing those reading with a link to a website, I am allowing the readers to have access to exclusive information such as more information about featured stories, more competitions, and more adverts. I will also be providing people with social media links, for example those with twitter can follow the official Daily Tyne twitter page and can see live updates to new stories. For those who use Facebook we can share stories on our official page, this will allow people to have easy access to stories without even having to look for them, this can also be a place where readers can sit and converse about their thoughts and opinions. I could provide people with a link to an Instagram account; this could be where competitions and adverts are featured.
Evaluation Question 2 - Part 2
How effective is the combination of your main product and ancillary texts?
The poster which I have created for my ancillary task has provided my work with an extremely local angle, the headlines which I made individually and situated onto the page are all regarding local issues such as: “Monument Madness” “Bigg Market Battering” since these are areas of Newcastle, it gives my newspaper a local aspect. My main image used on my poster is also a very iconographic image of Newcastle so everyone will recognise where the paper features.
The location of my ancillary tasks is fairly important. My poster will play a big role in the popularity of my newspaper; I would have my poster be displayed outside newsagents as well as inside of their shop windows followed my corner shop windows too. This will mean those walking past will see my newspaper being advertised allowing it to become more recognisable, as people will know that my poster is obviously linked in with my newspaper. I would like to hear my radio advert being played on radio stations such as Metro Radio, this is a very local radio station which is only broadcasted within the North East, because this is a local radio station it links it much better with the advertisement of my newspaper because those listening will be able to find my main product in their local stores.
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