Blumler and Katz - Personal Identity

Blumler and Katz - Escape and Diverson From Everday Life.

Blumler and Katz - Uses and Gratifications The Uses and Gratifications theory was re-visited by Blumler and Katz in 1974 when they published their own theory based upon what Laswell had published but expanded on this stating that audiences may choose to consume media texts based upon the following four reasons; In 1974 Blumler and Katz re-visited the Uses and Gratifications theory, they published their own version of this theory but expanded on it. They stated that audiences may potentially chose to consume media texts, this was all based upon four reasons; personal relationships, personal identity, surveillance and diversion. Escape and Diversion from everyday life. Escape from routine and problems; an emotional release. The first theory is Diversion. Blumler and Katz believed that some members of the public may choose to consume media texts as a source of escapism. This would allow the consumer to divert from everyday life and routine to something different of their choice. This could be a many different number of styles of media texts depending on the audience and what is suited to them.

IPC - Magazine Publishers

IPC is also a publishing company which is formally known as International Publishing Corporation as well as Time Inc. UK. This is a consumer magazine and digital publisher based in the United Kingdom which has a large portfolio including newspaper company's such as: The People, The Sun, Daily Mirror and Sunday Pictorial. They also have trade and technical which are specialist magazines, IPC Books which includes all book publishing which is headed by Paul Hamlyn whose own company has been acquired by IPC. Alistair McIntosh and Arnold Quick also had their companies acquire by IPC who produce printing and new products, these are both all non-newspaper printing operations and laughing pads for products which use new technology. A quote from their website: "With more than 60 iconic media brands, IPC create content for multiple platforms, across print, online, mobile, tablets and events. As the uk's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reacher over 25 million users globally every month'" This allows willing companies to know that they are a company of great success who could carry their product far.

What is a reader profile?

A reader profile is often created to show what the readers of the specific magazine are interested in. This allows you to see images of products such as clothing, food, places, people and electronics to show that those are the things in which the audience of the genre of the magazine chosen are usually fond of.

Some reader profiles can often include statistics which allows people to view additional information about the magazine and gives others the opportunity to connect with other readers.

Example of a Reader Profile

Here is an example of what a reader profile usually looks like, they contain the favourite things those who will be reading your magazine are usually interested in.

Q Magazine Reader Profile

This what a reader profile for Q magazine would look like, this includes information about the gender of the readers, the age range and what their favourite genre of music is.

Magazine Publisher - Rhinegold Publishing

Rhinegold Publishing publish magazines such as education, performing art and classical musical for the UK public. The magazines published include artifacts such as; available music jobs for job seekers, online music search engine to further research or gain more information, music and performing arts directory, music and education tail piece, teaching statistics and strategies of work, free downloadable guides, digital magazines and apps.